12th Feb 2012
Central St. Martin’s graduate Shenali Sema had some big shoes to fill after replacing design genius Amit Aggarwal at Morphe. It’s good to see that Creative Impex’s new collaboration is a new direction for the brand rather than bringing in someone that would just try and emulate Aggarwal’s distinct style.
I’m loving the Morphe by Shenali Sema’s S/s 13 collection it is just soooo pretty! Here’s a quote I found on Not Just A Label from her describing the collection.
“..the SS’13 collection looked at stained glass art, window frames, and structures for inspiration. The artwork, hand drawn, has been interpreted onto surfaces using machine and hand embroidery, and print. The inspiration has been taken forward as the basis of pattern making and draping, and in particular in the use of rectangular frames of fabric.”
The delicate layering, the whispers of nude pinks, lemons and cornflower blues and the intricate beading is just all so YUM. Hope you enjoyed the lookbook pics!
Images Bombay Electric and Not Just A Label
the asian fashion journal 
Big fan xx
Loved it !! Wishing Shenali Sema much success and adoration
Agree with you both, she’s a very talented lady!