Monthly Archives: February 2013

Label Lust: Morphe by Shenali Sema

12th Feb 2012

Central St. Martin’s graduate Shenali Sema had some big shoes to fill after replacing design genius Amit Aggarwal at Morphe. It’s good to see that Creative Impex’s new collaboration is a new direction for the brand rather than bringing in someone that would just try and emulate Aggarwal’s distinct style.

I’m loving the Morphe by Shenali Sema’s S/s 13 collection it is just soooo pretty! Here’s a quote I found on Not Just A Label from her describing the collection.

“..the SS’13 collection looked at stained glass art, window frames, and structures for inspiration. The artwork, hand drawn, has been interpreted onto surfaces using machine and hand embroidery, and print. The inspiration has been taken forward as the basis of pattern making and draping, and in particular in the use of rectangular frames of fabric.”

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The delicate layering, the whispers of nude pinks, lemons and cornflower blues and the intricate beading is just all so YUM. Hope you enjoyed the lookbook pics!

Images Bombay Electric and Not Just A Label

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Wear the trend: Monochrome (latest post for Vogue India. Com)

10th Feb 2013

I’m back!!! For the last two weeks, I swapped the depressing British chill for the sunny climes of Vietnam. The holiday was awesome and I’ll be posting some pics soon.

While I was away a couple of trend stories I wrote for Vogue India . Com went live! And here’s a repost of the first one.


This summer, designers are championing all things monochrome. The stark black-and-white can be seen in variations all over global catwalks, making the season’s standard shades of yellow and coral seem almost cliché.

Here are four stylish ways you could be monochrome.


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Statement block panels were seen in classic cuts at Jil Sander and Victoria Beckham and in dramatic flounces at Nicolas Ghesquiere’s final collection for Balenciaga. If your budget is short of a few zeroes, Zara’s racks are already packed with ‘homages’.


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L-R Jil Sander, Victoria Beckham & Balenciaga.

For a more versatile way to wear the trend, opt for a simple maxi, shift or shirtdress and let the print do all the work. Adding a colour accent via a simple clutch and vintage sunglasses, as seen at Diane Von Furstenberg, finishes the look.


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L-R Giles, Diane Von Furstenberg, Kallol Datta 1955

The key to this look is combining the right separates. Either pair contrasting patterns in one ensemble or use the same print in different sizes as seen at Marc Jacobs and Louis Vuitton. If you’re feeling particularly daring, get inspired by Peter Pilotto’s head-to-toe print riot.


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L-R Peter Pilotto, Louis Vuitton, Marc Jacobs

Whether you prefer them horizontal or vertical, the stripe of the season has to be bold and wide. Dolce & Gabanna’s take on the trend came from a nostalgic memory of Sicily, while Marc Jacobs had a 60’s Edie Sedgwick vibe with Bridget Riley-esque prints.

With these fun styling options to live up to, pairing a white shirt with a black pencil skirt just won’t cut it anymore…

Images Vogue India

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