Label Lust : SALONI

8th March 2012

I’ve been a super fan of Saloni Lodha’s label for a while now and a pic of the gorgeous Karla dress in this weeks Grazia prompted me to blog about the label. Saloni, has spent time living in India, Hong Kong and the U.K and her global upbringing can be seen in her aesthetics. She subtly nods to India in her use of colour, print and traditional techniques and combines with a modern, feminine silhouettes resulting in collections full of gorgeous ultra-wearable must haves. Here’s some pics from her yum A/w 12 collection, I LOVE the leopard print blouse, fuchsia maxi and the stunning coral maxi skirt.

Saloni pictured above

Saloni is keen to challenge the west’s pre-connceptions of Indian clothing being synonymous with sweatshop labour and actively promotes the brand as ‘MADE IN INDIA’. There’s so much respect for craftmanship and traditional techniques in India that ‘MADE IN INDIA’ could and should have the same standing as ‘MADE IN ITALY/U.K/FRANCE’ !!! The label has an ever-growing list of stockists from Le Mill in Mumbai, Bluebird in London and The Webster Miami. Find your nearest stockist here

I will blog about her jewellery as well soon

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2 thoughts on “Label Lust : SALONI

  1. […] swooned all over Saloni’s A/w 12 collection back in Feb and this video shot by Ellen Von Unwerth shot in Jodhpur has me swooning all over again. Just […]

  2. jasmin says:

    I bought a wonderful cocktail dress from Saloni last week. However, I was surprised to find a proud “Made in India” on the paper tag while the tag on the dress itself said “Made in China”.

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