14th April 2012
Super Stylist Pernia Qureshi launches e-pop-up shop. www.perniaspopupshop.com The online shop boasts a selection of the hottest Indian talent with many designers specially creating pieces for the site. (designers include Masaba Gupta, Anamika Khanna, Rita Kumar, Shehla Khan and celebrated jeweller Mahesh Bharany) Pernia is credited with transforming Sonam Kapoor’s style and the stunning styling of the film Aisha (the film might have been a dud but the styling was amazing!) so here’s the place to get a piece of her effortlessly chic style.
Pernia has also dipped her toe into design and the pieces are as expected romantic yet classic in a N.Y less is more kinda way. She models her designs above with her sister.
The prices were a surprise- dresses, blouses and trousers were more in line with Reiss pricing rather than designer prices you’d expect. Only the sari’s and anarkali’s headed north of £200.
Here’s my top three pieces from the site. Yep, I’m having a monochrome moment! They’re ohhh soooo pretty!!! From L-R Ritu Kumar, Varun Bahl, Anamika Khanna
the asian fashion journal 