20th August 2014
It’s time for a little more Vogue India love (hey when isn’t it a good time?!) The reason I blog about Indian fashion is because its so god damn EXCITING. Yes, I rave about Manish and Sabyasachi but its those newbies that really make me go ohhhh. Designers that are finding their own groove. Such confidence and swag don’t you think? So each Vogue around the world has a Fashion Fund where a panel pick a winner from the country’s new design talent. Prizes include some start up money, a one year business mentoring from industry experts and coverage in the style bible that is VOGUE. Vogue India’s fashion fund winner last year was Frou Frou by Archana Rao-find her latest yuminess @ Pernia’s Pop Up Shop.
This years 20 finalists were- HUEMN by Pranav Mishra & Shyma Shetty, Aarti Vijay Gupta, ikai by Ragini Ahuja, Ridhi Mehra, ilk by Shikha Grover & Vinita Adhikari, Quirk Box by Rixi Bhatia & Jayesh Sachdev, 431-88 by Shweta Kapur, Sneha Arora, Urvashi Kaur, Surendri by Yogesh Chaudhary, Chhaya Mehrotra, Hemant and Nandita, PINNACLE by Shruti Sancheti, anavila by Anavila Misra, Mrinalini by Mrinalini Gupta, [Ka][Sha] by Karishma Shahani Khan, Divya Sheth, Bounipun by Zubair Kirmani, GaGa by Tanya Sharma, BODICE by Ruchika Sachdeva
I’ve blogged about the awesome HUEMN by Pranav Mishra & Shyma Setty, Ridhi Mehra, Surendi by Yogesh Chaudharym (Ka)(Sha) by Karishma Shahani Khan & BODICE by Ruchika Sachdeva. Looking forward to getting to know the work of the other finalists!
So the final five have just been announced- Hemant & Nandita, Ikai by Rajini Ahuja, (Ka) (Sha) by Karishma Shahani Khan, Bodice by Ruchika Sachdeva & Quirk Box by Rixi Bhatia & Jayesh Sachdev.
I’m def going to be emailing some of the designers on the list to get an interview for the blog! So watch this space for more info on India’s latest design talents!
All images via Vogue India