Tag Archives: pernias pop up

Indigo Ora by Ridhi Mehra & Atelier Mon

20th May 2014

To say I’m smitten with all things Ridhi Mehra is an understatement! I began following Ridhi’s work last year once I spotted Sonam in that dreamy floral Anarkali. And on my wedding shopping trip last Nov I did spot that beauty of an Anarkali at Aza but they didn’t have my size : ( but my mum (a.k.a one stylish Auntie gee) bought a gorgeous coral outfit by Ridhi to wear at my Mehndi night. And Yep I will get round to posting a pic eventually!

Ridhi’s latest collection Indigo Ora is a collaboration with Atelier Mon and I’m crushing on the GORG cream floral embroidered blue anarkali, the cream textured and print anarkali with dhoti pants and all the cute crop tops. I caught up with the lady to find out more about the collaboration……

ridhi mehra, india, fashion, shaadiRidhi with her sketchbook

ridhi mehra, india, fashion, shaadiI love behind the scenes pics like this craftsman at work.

How did the collaboration come about?

I chose to collaborate with Atelier Mon because of two primary reasons. One being that effortless clothing and effortless fashion jewellery is the need of the hour. The two of them come together like house on fire. The second reason is that the design aesthetics of Atelier Mon and my label definitely coincide somewhere. When I first saw their pieces I could see the thought that had gone into each design and the fact that it was pure understated elegance made me decide that collaboration with them would be ideal to create a collection that was effortless and timeless.

photo2One of Ridhi’s sketches.

photo3 Embellishment swatch

And How did you work together? Were you given a brief?

Working together was a complete pleasure. The jewellery was designed entirely by Atelier Mon. We decided over a few ideas in the preliminary meetings, as what to do. Our initial idea was something totally different, and then after a lot of brainstorming we came up with this lovely well coordinated blue collection. I started designing the garments, we sent the swatches, pictures, and eventually the garments to Atelier Mon for them to be able to design the jewellery pieces accordingly.

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up, Adore this shoot.

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up, My fave outfit from the collection and LOVEEE the ear cuff.

What was your inspiration?

What started off as a collection inspired by Middle Eastern- Blue pottery, went on become much more. The prints came from my travels and the motifs I saw on Middle eastern pottery and eventually it became all about creating a few pieces outside my comfort zone and doing something stand off for this collaboration. The final result were pieces that were a combination of prints and embroidery and a lot of western silhouettes. This is also the first time I have done some interesting sarees and anarkali gowns in breathable summer fabrics.

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up,

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up,

Which is your fave piece in the collection?

Majestic in Blue is my favourite piece from the collection.

When are you coming to the U.K?

Hopefully soon!! I love UK, have been there for 3 years for my undergrad. But no plans as of now, hopefully some opportunity might come my way!!

Check out this fab behind the scenes video from the shoot.

Thanks Ridhi!

Image credit: Ridhi Mehra

The collection is available to buy on Pernia’s Pop Up Shop

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Label Lust: Ridhi Mehra

20th September 2013

Here’s my latest Label Lust ladies- Ridhi Mehra.

Ridhi’s capsule collections have been making quite the impact. Her floral anarkali was worn by Sonam Kapoor and she’s already got several major stockists including Ogaan, Aza and Pernia’s Pop Up. Not bad for a newbie hey? and a newbie whose work hasn’t even hit the catwalks yet! The reason I’m crushing on Ridhi’s work is the way she use details (think pink tucks, sheer panels, fabric/colour blocking and zips) and what’s become her signature-placement embroideries and embellishments. All these elements come together in her ohhh so yum designs and just look so fresh and so chic. In the lookbook below her S/s pretty florals and colour palette have been replaced with these rich autumnal Vampy colours. Now all I need is for her to get a London stockist!

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Azaloveeee the embroidered dupatta and the Vampy Make Up- to get a similar look read this post- A/w13 Beauty Trend: 1930’s Hollywood meets Vamp

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Images: Ridhi Mehra

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Pernia’s Pop Up: Menswear launch

22nd Jan 2013

This week sees the exciting launch of a Menswear section on Pernia’s Pop up. I’m always blabbing on about this cool as e-tailer, their accesibly priced edit of the hottest Womenwear labels and big designer name diffusion lines (think Manish Mahlotra & Sabyasachi at a fraction of their usual retail price) is sooooo on it for the young modern Indian woman. I’m sure the Menswear section will prove just as popular and with the likes of Atsu’s bold prints, Raghavendra Rathore’s sharp take on the traditional and Nimish Shah’s perfect basics there’s something for all tastes.

1 21 Jan 1 rohit gandhi & rahul khanna

2 21 Jan 2 Raghavendra Rathore and Atsu

3 21 Jan 3

4 21 Jan 4 nimish shah

5 21 Jan 5 pant Karan Johar, Varun Bahl shirt Atsu Sekhose

Images Pernia’s Pop Up, Vogue India.

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