JJ Valaya celebrates 20 yrs in the industry

22nd April 2012

Super talent JJ Valaya celebrates twenty years in the industry this year. He started designing in a time when people were only starting to get used to the idea of buying designer wear. At a time were there were limited retail outlets and fashion media and no fashion weeks at all. Fast forward twenty years the fashion landscape has changed dramatically and the JJ Valaya couture line has been successfully joined by JJ Valaya Muse, Valaya Base, Valaya Quantum and Valaya Home. My way of celebrating his anniversary in the industry is to share images from his stunning Decoded Paradox book. His talent extends through the visual arts and his photographic body of work is hauntingly beautiful. He is a true creative force.