Masaba Gupta: The new creative director at Satya Paul

6th Dec 2012

This week it was announced that Masaba Gupta (yep- the one that does the super cool pop art type prints Sonam Kapoor always rocks) has been appointed the new creative director of Satya Paul. The Satya Paul brand was established over twenty five years ago and is known for its striking prints. It will be fab to see what spin Masaba brings to the brand.

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L-R Sonam Kapoor, Masaba Gupta & Mandira Bedi, Kareena Kapoor

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Satya Paul Ad Campaign

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Satya Paul

Another reason that I’m excited about this announcement is that it’s another cornerstone turned in the evolution of the Indian fashion industry. Established brands in the West have long been recruiting up and coming names to inject freshness, youth and a contemporary edge. Think Christopher Kane at Versus and Alexander Wang at Balenciaga. And likewise these young designers gain greater exposure and learn how to work on a larger scale within a bigger organisation, all skills that are vital in growing their own labels. Because who can forget it’s never just about the creativity- it is at the heart a business. I’m sure we will see this structure continue in the future hmmm I wonder who will be collaborating next. Kallol Datta and ?

Images from Satya Paul and Vogue India

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