Tag Archives: masaba gupta

Vogue India Guest Blog Post: Pernia Pops in London with Masaba

22nd November 2013

Here’s a re-blog of my latest guest blog post for Vogue India. I have to say it was soooo exciting to meet the first ladies of Indian fashion! They have both achieved so much in their careers and are two of the many exciting influencers that are making contemporary Indian fashion as exciting as it is…..

Blogger Nina Patel meets two of Indian fashion’s favourite ladies putting up a flash mob-style show for their overseas audience
Pernia Qureshi and Masaba Gupta popped up at London’s Montcalm hotel on Friday night to organise a fun and fabulous flash mob to support the work of three charities — Akshaya Patra, Pratham and Women’s India Association.

I managed to get a quick chat with Pernia and Masaba before the event to find out more about it and why they decided to get involved.

“Every couple of months, Pernia’s Pop-Up hosts different events and we always make sure we connect the event with a charity. So when Roshni came to me with this idea we thought it would be a great way to support these charities and to connect with our London audience,” says Qureshi.

“Pernia’s Pop-Up has bought Masaba here to do a really fun fashion show, it’s going to be flash mob style, something different for London, and everything that is shown here will be on Pernia’s Pop Up shop tomorrow. We’re showing a mix of Masaba’s latest collection mixed with her greatest hits that people can’t get enough of, like the hand print sari.”

indian fashion, sonam kapoor, fashion flash mob, pernia quereshi, pernia's pop up, masaba gupta,

A quick chat with Pernia and Masaba ahead of the event. Image: Shahid Malik.

I asked Masaba if she was aware of her UK audience.

“I know from my Twitter and my Insta feed how many people are buying my label and from where. Since we stock at Pernia’s Pop-Up, we know the response the clothes are getting and that London girls are fans of the label.”

sonam kapoor, fashion flash mob, pernia quereshi, pernia's pop up, masaba gupta,

Masaba and Pernia, the key sponsor of the evening. Image: Shahid Malik.

I also asked Pernia how important the international market is for Pernia’s Pop-Up Shop.

“Very important,” says Qureshi. “I have always said our USP is that we are an Indian design platform for a global audience. Eventually, I want some unknown schoolgirl in Japan to being wearing Masaba. That’s my vision. I want people all over the world to know about Indian design because we have so much talent. We are so good at what we do that it’s a pity not enough people know about it.”

We also talked about how important it is for Pernia to be supporting new design talent and the fact that she is always looking out for new labels that haven’t had a platform in the past, like Ridhi Mehra, to add to the site.

Pernia said that new additions to the site will include footwear label Saint G and an ethnic label Malasa, which she’s excited about.

The event was sold out. Here are some pictures from the night.

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Pernia in front of her Pernia’s Pop-Up box installation with real models and mannequins. Image: Shahid Malik.

The event was sold out. Image: Shahid Malik

sonam kapoor, fashion flash mob, pernia quereshi, pernia's pop up, masaba gupta,

Backstage. Image: Shahid Malik.

sonam kapoor, fashion flash mob, pernia quereshi, pernia's pop up, masaba gupta,

The flash mob. Image: Shahid Malik.

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My Fave Trends at PCJ Delhi Couture Week and India Bridal Fashion Week

30th August 2013

All these back to back fashion weeks are making my head spin! So, I’ve decided to in the words of John Legend- ‘to take it slooowwww’ that’s why I’m here posting a trend report on PCJ Couture Fashion Week and India Bridal Fashion Week when everyone else is already in the thick of blogging about Lakme Fashion Week. Ohhh Well! And yep I’ve put together both fashion weeks in the report because no matter how many times the organisers say there’s a huge difference between both I’ll disagree.

SEXY BACK
It was all about the sexy back at both Fashion Weeks. The prettiest examples were from Manish Malhotra with demure front necklines with open or low backs which just looked sooo yum.

Sexy Back, trend, Fashion, Top 5 trends, PCJ Delhi Couture Fashion Week, India Bridal Fashion Week, Deepika Padukone

WHITE & GOLD

White and Gold was trending all over the catwalks and I love these bold White and Gold looks. Who says you need colour to make a statement?

Sexy Back, trend, Fashion, Top 5 trends, PCJ Delhi Couture Fashion Week, India Bridal Fashion Week, Deepika Padukone, Sonam Kapoor, Rohit Bal Shantanu & NikhilL-R Rohit Bal, Shantanu & Nikhil.

Sexy Back, trend, Fashion, Top 5 trends, PCJ Delhi Couture Fashion Week, India Bridal Fashion Week, Deepika Padukone, Sonam Kapoor, Rohit Bal Shantanu & Nikhil, Anamika Khanna, Suneet VermaAnamika Khanna and Suneet Varma’s softer White and Gold looks

JERSEY SARI

Jersey Sari’s have been around for a while but these super hot incarnations needed to be shared. Seriously how super sexy is the master of drape- Guarav Gupta’s sari? I just can’t get enough of this trend and yep I’m still pining over the Sonaakshi Raaj sari Deepika Padukone wore recently!

Sexy Back, trend, Fashion, Top 5 trends, PCJ Delhi Couture Fashion Week, India Bridal Fashion Week, Deepika Padukone, Sonam Kapoor, Rohit Bal Shantanu & Nikhil, Anamika Khanna, Suneet Verma, Guarav Gupta, Jyostna Tiwari, Monisha Jaising, JJ Valaya, Raghavendra Rathore, JAckets, capes, Satya Paul, Masaba Gupta, Anamika Khanna, A/w, 2013, Anju Modi

JACKETS/CAPES

Layering in general was a big trend at both fashion weeks. There were cute bolero shapes at Rohit Bal and JJ Valaya and longer jackets over saris, pants and gowns at JJ Valaya, Raghavendra Rathore and Meera & Muzaffar ALi. Capes were also all over the place with the most directional at Anamika Khanna and pretty sheer capes at Masaba Gupta @ Satya Paul

Sexy Back, trend, Fashion, Top 5 trends, PCJ Delhi Couture Fashion Week, India Bridal Fashion Week, Deepika Padukone, Sonam Kapoor, Rohit Bal Shantanu & Nikhil, Anamika Khanna, Suneet Verma, Guarav Gupta, Jyostna Tiwari, Monisha Jaising, JJ Valaya, Raghavendra Rathore, JAckets, capes, Satya Paul, Masaba Gupta, Anamika Khanna, A/w, 2013L-R Masaba Gupta for Satya Paul, Anamika Khanna & Raghavendra Rathore.

THE ETHNIC MASH UP

I can’t think of a better name for this trend than- The Ethnic Mash Up. We’ve already become accustomed to the humble sari getting an injection of youth with pop art prints via the likes of Masaba Gupta and Aarti Vijay Gupta and then of course the jersey sari via the likes of Guarav Gupta and Sonaakshi Raaj. This reworking of the traditional continues with some exciting mash ups.

Sexy Back, trend, Fashion, Top 5 trends, PCJ Delhi Couture Fashion Week, India Bridal Fashion Week, Deepika Padukone, Sonam Kapoor, Rohit Bal Shantanu & Nikhil, Anamika Khanna, Suneet Verma, Guarav Gupta, Jyostna Tiwari, Monisha Jaising, JJ Valaya, Raghavendra Rathore, JAckets, capes, Satya Paul, Masaba Gupta, Anamika Khanna, A/w, 2013, Anju ModiAnamika Khanna’s beauties- Is it a sari? is it a gown? is it a suit?

Sexy Back, trend, Fashion, Top 5 trends, PCJ Delhi Couture Fashion Week, India Bridal Fashion Week, Deepika Padukone, Sonam Kapoor, Rohit Bal Shantanu & Nikhil, Anamika Khanna, Suneet Verma, Guarav Gupta, Jyostna Tiwari, Monisha Jaising, JJ Valaya, Raghavendra Rathore, JAckets, capes, Satya Paul, Masaba Gupta, Anamika Khanna, A/w, 2013, Anju ModiMasapa Gupta @ Satya Paul and Gaurav Gupta- Is it a gown? Is a Sari?

Images: PCJ Fashion Week Facebook, India Bridal Fashion Week Facebook and Barcode 91

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Masaba Gupta @ Satya Paul Wifw A/w 13

14th March 2013

The much anticipated Masaba Gupta for Satya Paul opened Wills Lifestyle Fashion Week A/w 13 yesterday. And what a show?! AMAZINGGGG! Masaba injected her fun, quirky and youthful style to the brand. The stunning prints revolved around pop art style telephone boxes and lipstick motifs as well as a Jackson Pollock-esque splatter print. The base colours were whites, blacks and greys with bursts of neon lime, pink and orange and silhouettes included saris, simple shifts, kaftans and a great range of accessories. This super commercial collection will fly out of stores and bring a younger audience to the great brand which is exactly what they hoped for by appointing Masaba as creative director.

1 masaba gPretty show invite

2 -in-Masaba-Gupta-for-Satya-PaulSonam Kapoor steps out in a lipstick sari a few days before the show

3 masaba-gupta-satya-paul-wifw-aw13-3Gorgeous lipstick print

4 masaba-gupta-satya-paul-wifw-aw13-4

5 masaba-gupta-satya-paul-wifw-aw13-2

6 Masaba

7 masaba-gupta-satya-paul-wifw-aw13-7

8 masaba-gupta-satya-paul-wifw-aw13-5

9 masaba-gupta-satya-paul-wifw-aw13-8Love the embellishment at the hem.

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12 masaba-gupta-satya-paul-wifw-aw13-9

Images: Purple Window, Satya Paul Facebook, Yahoo India

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2012: Indian Fashion, Trend and Style Review

1st Jan 2013

It’s review time! Here’s my Fashion, Trend and Style report for 2012

MY TOP THREE INDIAN FASHION SHOWS

It was an exciting year for Indian fashion in 2012 and here’s my fav three catwalk shows of the year.

1st PLACE: SABYASACHI

I adore Sabya’s work and the collection he showed at Delhi Couture Week simply took my breath away. To read more click here.

1st Jan 1

2nd PLACE: NAMRATA JOSHIPURA

I love the understated luxe that Namrata brings to her collections, her show at WIFW includes some of the hottest trends for S/s 13. To read more click here.

1st Jan 2

3rd PLACE: RETARDED VELVET

Both WIFW and Lakme Fashion Week have really championed new talent this year and Retarded Velvet are one of my fav new ‘ones to watch’ there print ROCK. To read more click here.

1st Jan 3

MY TOP THREE TRENDS

There were many trends in 2012 and I’ve struggled narrowing the selection down to my fav three. What do you think of my choice? would you have opted for something else?

1st PLACE: PEPLUMS

Everyone went peplum mad in 2012 (including me!) the super flattering style was worn by many celebs and these three looks are gorg.

1st Jan 4

L-R Neha Dupia in Victoria Beckham, Esha Gupta in H&M & Sonam Kapoor in a Jelin George skirt.

2nd PLACE: LONG GOWNS

Ohh there were soooo many red carpet events this year and these stunning gowns really made a mark!

1st Jan 5

L-R Anushka Sharma in Roberto Cavalli, Deepika Padukone in Gaurav Gupta & Frieda Pinto in Alexander McQueen.

3rd PLACE: POP ART PRINT SARI

The sari got a big injection of fun this year with these fun pop art prints which celebs went mad for.

1st Jan 6

L-R Hazel Keech in Aarti Vijay Gupta, Soha Ali Khan in Masaba Gupta, Sonam Kapoor in Surendi by Yogesh Chaudhary.

MY TOP THREE STYLISH INDIANS

1st PLACE: SONAM KAPOOR
Sonam has been wowing us with her stylish looks for the last few years and her 2012 choices have been amaaziiingg! Not only has this gorg lady been flying the flag for fashion at home but outside of India too. How amazing did she look at the Elie Saab show in a Deepti Pruthi sari? I also love the Anamika Khanna draped sari pant look she’s been championing recently, this girl knows how to start a trend!

1st Jan 7

L-R Anamika Khanna, Unknown, Deepti Pruthi, Cavalli

2nd PLACE: SAMEERA REDDY

Sonam had better watch out because Ms Reddy is hot on her heels! Her fashion choices before 2012 were suspect and I’m guessing there’s a rather talented stylist behind her fashion transformation but regardless of the reason- one things for sure she looked HOT in 2012. I LOVE the fact she’s supported Indian fashion labels this year from Shivan & Narresh, Kallol Datta, Nishka Lulla and newbies Huemn.

1st Jan 8

L-R Shivan & Narresh, unknown, AM:PM, Shivan & Narresh

3rd PLACE: DEEPIKA PADUKONE

Deepika always looks good but this year it just seems like she’s stepped it up a gear. Her off duty style of oversize tees, skinnies and chunky jewellery always works and her red carpet choices have been YUM. The red Gaurav Gupta gown, the green Gauri & Nainika gown and the stunning Dolce & Gabbana gold skirt all get an A* from me.

1st Jan 9

L-R Sabyasachi, Gauri & Nainika, Abu & Sandeep & Dolce & Gabbana

Images – High Heel Confidential, Strut 120, iDiva, Miss Malini, Fashion Cirqle, Vogue India

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Masaba Gupta: The new creative director at Satya Paul

6th Dec 2012

This week it was announced that Masaba Gupta (yep- the one that does the super cool pop art type prints Sonam Kapoor always rocks) has been appointed the new creative director of Satya Paul. The Satya Paul brand was established over twenty five years ago and is known for its striking prints. It will be fab to see what spin Masaba brings to the brand.

masaba 3 the asian fashion journal

L-R Sonam Kapoor, Masaba Gupta & Mandira Bedi, Kareena Kapoor

masaba 2 the asian fashion journal

Satya Paul Ad Campaign

masaba 1 the asian fashion journal

Satya Paul

Another reason that I’m excited about this announcement is that it’s another cornerstone turned in the evolution of the Indian fashion industry. Established brands in the West have long been recruiting up and coming names to inject freshness, youth and a contemporary edge. Think Christopher Kane at Versus and Alexander Wang at Balenciaga. And likewise these young designers gain greater exposure and learn how to work on a larger scale within a bigger organisation, all skills that are vital in growing their own labels. Because who can forget it’s never just about the creativity- it is at the heart a business. I’m sure we will see this structure continue in the future hmmm I wonder who will be collaborating next. Kallol Datta and ?

Images from Satya Paul and Vogue India

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