Tag Archives: iafa 2012

Spotlight: Meera Sharma

2nd Nov 2012

Glamazon Goths were trending all over the WIFW S/s 13 catwalks with designers Rajesh Paratap Singh, Alpana and Neeraj & CUE leading the way. Think body con, leather & pvc with splashes of studs and spikes. I’d seen this tough super-heroine incarnation earlier this year at Meera Sharma’s graduate show. The collection packed a punch with Sharma’s strong statement silhouettes. I loved the layering of contrasting fabrics, unexpected cut outs and changeable shapes (garments could be altered by the wearer by pulling straps) I caught up with the designer to find out more…

Meera’s technical drawings

Describe the Meera Sharma label in one sentence

Innovative clothing for sexy, strong willed women!

How did you get into fashion?

I have always loved fashion since I was a young girl, whether it was designing clothes for my Barbie dolls or just observing what people wore. It was therefore a natural progression to enter the fashion industry and express my take on fashion with my designs. I believe fashion is a great way to gain an insight into people’s personalities and I find it fascinating to see how people express themselves through their wardrobes, and it is great to see how people interpret my designs when they wear them.

What’s your inspiration when designing for Meera Sharma?

I can be inspired by anything, be it a picture, a vintage outfit or a movie! Take my debut collection it was inspired by my love of comic book characters and the female superhero.

Tell us a bit about your latest collection.

My debut collection is based on the female superhero who to me is the ultimate female; she is strong, sexy and not afraid to stand up for what is right! I decided to design an all black collection as I felt black as a colour is powerful and striking and portrays these aspects of the superhero. Superhero’s often live double lives so I portrayed this aspect in my collection with the layers, contrasting and cut out fabrics. The patent leather straps that are contained in the garments can be pulled allowing the garments to change shape and create more drapes which again came from the superhero’s changing personality.

Congrats on the IAFA nomination, how do you feel about the nomination and about being the only non-Asian clothing designer to be nominated?

Thank you. I was completely surprised when I received the phone call saying I have been nominated. To be the only non-asian clothing designer to be nominated is quite exciting and I feel quite honoured. I also have admired the work of Manish Malhotra for years and to know that he will be watching my designs on the runway is quite surreal!

What’s next for the Meera Sharma label?

Well I am working on getting more stockists both here and abroad. I am concentrating on promoting my debut collection and then after that will start designing my next one but lets see what happens…..

Thanks Meera and good luck for the I.A.F.A’s

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GQ India: A Royal Affair

27th Oct 2012

It’s two weeks to go to the IAFA’s and I can’t wait for the event! The judge that I’m most excited to see (and fingers crossed hopefully meet) is GQ Fashion Editor, Antara Motiwala. I’ve seen the stylish lady pop up on many a street style blog for her effortlessly chic ensembles. Here’s the stunning ‘A Royal Affair’ editorial that she styled for the Sept issue. Brazilian model/ actor Thyago Alves smoulders his way through the shoot looking like one dapper Maharaja.

All images GQ India

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International Asian Fashion Awards 2012

Ohhhhh the excitements building! There’s only a month to go the prestigious International Asian Fashion Awards. The IAFA is currently in its third year and provides a valuable platform for creative’s in the Asian Fashion industry to showcase their work and to be recognised by industry experts.

Pic from last year’s event

This year’s illustrious judging panel consists of Pakistani Couture genius Hassan Sheheryar Yasin (HSY)

Hassan Sheheryar Yasin adds, “I am a keen advocate of investing in the future of the South Asian fashion industry. I am an avid supporter of the IAF Awards, their ethos and am happy to be a judge again this year”.


Pic from the L’Oreal Paris Bridal Fashion Week show that took place a few days ago.

The Bolly king of design Manish Malhotra,


Pic from the weekend of Malhotra’s S/s 13 collection at WIFW

Manish Malhotra says, “I am pleased to be a part of the judging panel for this years IAF Awards. I consider it a wonderful platform for young and existing talent to be acknowledged and an opportunity for me be a part of the movement that drives innovation and design”.

Leading international photographer Paul Farnham,

Paul Farnham adds, “I am excited to be involved in the judging panel for this years IAF Awards and am keen to see the variety of talent in the fashion world internationally”.

GQ India’s Fashion Editor Antara Motiwala

Antara Motiwala says “I am extremely honoured to be on the judges panel for this year’s IAFA. It’s a pleasure to be part of an international cultural platform and recognize and nurture the talent of many designers and trendsetters”.

and Make Up supremo and loyal IAFA supporter Lubina Rafiq.

Lubna Rafiq comments “It’s a pleasure to return as the main sponsor and judge of IAF Awards – this is one of our key events that we look forward to at the Academy throughout the year, and the buzz within our community for IAF Awards 2012 is already rising! We can’t wait to rock IAF Awards 2012 – Let’s Make-Up!”

Nominations close 10th Oct so get filling out your form!- here are the categories

Best Newcomer in Fashion Design,
Best Make-up artist,
Best Wedding Collection Designer,
Best Male Fashion Designer,
Best Female Fashion Designer,
Outstanding Contribution to the Fashion Industry,
Best Designer Brand,
Collection of the Year.

Last years winners include Kaniz Ali, Ekta Solanki & Satya Paul. Contact Revolution Creative Agency on 020 8220 3199 or rupinder@revolutioncreative.eu for an application now and check out the video by Ekta Solanki talking about the positive impact winning the IAFAS has had on her label.

Winners being announced at the awards ceremony, held at London’s Hilton Park Lane on the 10th November.

www.iafawards.com

Images from IAFA, Shahid Malik, FDCI, HSY

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