Tag Archives: WIFW

Vogue Fashion Fund 2013: How to apply

19th April 2013

A last minute shout out to all you budding fashion designers- the Vogue India Fashion Fund’s April 30th deadline is fast approaching so make sure you get your application in! You can do that by visiting the Vogue Fashion Fund site and following the instructions.

The Vogue Fashion Fund is a global initiative that has helped to shape the careers of some of the industry’s brightest talents. Past alumni include Joseph Altuzarra, Alexander Wang, Erdem, Proenza Schouler and of course Pero by Aneeth Arora- the first winner of the Vogue India Fashion Fund last year.

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“For a country that boasts such a stunning array of embroideries, textiles and craftsmanship, it’s no surprise that we consistently produce exceptional design talent. With the Vogue Fashion Fund, our endeavour is to strengthen the foundation for Indian designers and help marry their creativity with commercial success.”Priya Tanna, Editor, Vogue India

Vogue India shot a short film last year explaining the Fashion Fund’s purpose and the behind the scenes process of how and who will be judging the finalists.

and here’s winner Pero by Aneeth Arora’s show at WIFW 13

and here’s what the winner of the Vogue Fashion Fund in colloboration with FDCI will win….

• Fashion shoot in Vogue India

• Year-long business/creative/marketing mentorship with an industry professional

• Cash prize money

• Access to prominent fashion platforms in the industry

• Mentorship from Vogue

• Public relations support and media coverage

www.voguefashionfund.com

Image & Video Credit: Vogue India

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WIFW A/W 13: Shantanu & Nikhil

23rd March 2013

Shantanu & Nikhil’s A/w collection was all about the menswear (although there were some stunning womenswear laser cut leather pieces too) For me Menswear is all about strong well cut separates, attention to detail and chic styling and this collection ticks all those boxes. I especially love the ethnic touches from the drop crotch pants, folk weave jackets, nehru collars and the fabbest of fab takes on a modern jersey draped kurta type shape.

1 shantanu & nikhilThere were some hot menswear holdall/clutch shapes- well with slim cut jackets and pants boys they need a bag, right?

2 shantanu & nikhil

3 shantanu & nikhilThis is what I mean about the attention to detail and fab styling!

4 shantanu & nikhilLove, love, love this jersey draped kurta!

5 shantanu & nikhilThe dapper duo take a bow

Images: Vogue India

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Spotlight: Meera Sharma

2nd Nov 2012

Glamazon Goths were trending all over the WIFW S/s 13 catwalks with designers Rajesh Paratap Singh, Alpana and Neeraj & CUE leading the way. Think body con, leather & pvc with splashes of studs and spikes. I’d seen this tough super-heroine incarnation earlier this year at Meera Sharma’s graduate show. The collection packed a punch with Sharma’s strong statement silhouettes. I loved the layering of contrasting fabrics, unexpected cut outs and changeable shapes (garments could be altered by the wearer by pulling straps) I caught up with the designer to find out more…

Meera’s technical drawings

Describe the Meera Sharma label in one sentence

Innovative clothing for sexy, strong willed women!

How did you get into fashion?

I have always loved fashion since I was a young girl, whether it was designing clothes for my Barbie dolls or just observing what people wore. It was therefore a natural progression to enter the fashion industry and express my take on fashion with my designs. I believe fashion is a great way to gain an insight into people’s personalities and I find it fascinating to see how people express themselves through their wardrobes, and it is great to see how people interpret my designs when they wear them.

What’s your inspiration when designing for Meera Sharma?

I can be inspired by anything, be it a picture, a vintage outfit or a movie! Take my debut collection it was inspired by my love of comic book characters and the female superhero.

Tell us a bit about your latest collection.

My debut collection is based on the female superhero who to me is the ultimate female; she is strong, sexy and not afraid to stand up for what is right! I decided to design an all black collection as I felt black as a colour is powerful and striking and portrays these aspects of the superhero. Superhero’s often live double lives so I portrayed this aspect in my collection with the layers, contrasting and cut out fabrics. The patent leather straps that are contained in the garments can be pulled allowing the garments to change shape and create more drapes which again came from the superhero’s changing personality.

Congrats on the IAFA nomination, how do you feel about the nomination and about being the only non-Asian clothing designer to be nominated?

Thank you. I was completely surprised when I received the phone call saying I have been nominated. To be the only non-asian clothing designer to be nominated is quite exciting and I feel quite honoured. I also have admired the work of Manish Malhotra for years and to know that he will be watching my designs on the runway is quite surreal!

What’s next for the Meera Sharma label?

Well I am working on getting more stockists both here and abroad. I am concentrating on promoting my debut collection and then after that will start designing my next one but lets see what happens…..

Thanks Meera and good luck for the I.A.F.A’s

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