Tag Archives: jonathon saunders

Mega Trend: Through Colour (latest post for Vogue.In)

26th March 2013

Here’s my latest trend post for Vogue.in. that went live on their site last week. I’m a fan of this trend, I love bright colours and its a look that works best kept simple. Although I wouldn’t be brave enough to rock Topshop Unique’s yellow suit and am more likely to opt for a jumpsuit or tee & jeans in fushia or orange….

The fash pack are calling this trend ‘through colour’ and it simply means wearing the same colour head to toe. And no, head-to-toe black or navy doesn’t count! It’s more about making a statement through bright hues.

International designers present an array of Crayola colours from sunshine yellow and tomato red, to cobalt blue, fuchsia, emerald green and tangerine.

Here are some tips on how to get the look.

Colour me happy 1L-R Jonathon Saunders, Gucci, Topshop Unique, Stella McCartney

Colour me all the way

To wear the look at full-volume you can take inspiration from Topshop Unique and Jonathon Saunders and work a matching pant suit.

For a glamorous turn on the trend opt for a long sleeve maxi dress as seen at a Gucci. Or go for a Stella McCartney-inspired sweatshirt and pants combo, if you’re looking for something more relaxed.

Colour me happy 2L-R Atsu, Michael Kors & Reed Krakoff

Colour me some of the way

An easier way to work the trend is by showing some skin, like Anushka Sharma did in her bright yellow halterneck maxi by Victoria Beckham.

Atsu’s sleeveless trench set is another chic way to get the look.

Colour me happy 3L-R Iro & Victoria Beckham

Images: Vogue India

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Industry London’s talk with retail genius Tom Chapman of Matches

30th April

Well it might have been cold and miserable last week but nothing was going to stop me (or it seems the other hundred plus attendees!) from attending the Industry London’s talk with Tom Chapman.

Frances Card (Matches COO) interviewed Tom and guided the conversation through the history of the company from the first store in Wimbledon to the thirteen shop portfolio of today. Tom recalled some humorous early buying experiences with the spirited Diane Von Furstenburg and an appointment with Dolce & Gabbana. The talk then focused onto the running of the business and how the retailer has succeeded and continues to succeed.

The core strategy for Matches he explained is to always keep a strong brand mix of independent labels alongside the big names. Tom’s other message was that to continue to grow, the retailer had to always think ahead and to always maintain its point of difference. He gave several examples of how the company has done this including launching Freda, opening 23 Welbeck St, global pop-up shops and by working on exclusive lines with designers (Jonathon Saunders capsule collection is their latest yum collaboration)

Image of the Freda range, Matches’ exclusive in-house brand which retails at 20-30% below main-line brands to offer basics to work with the mix and to keep it unique the brand is not wholesaled.

Images of 23 Welbeck St. A multifunctional space that is used for personal shopping appointments and a place to host press events.

The talk concluded with Tom’s future plans for the company- where he focused on talking about Matches key area for growth (it contributes to half of all sales) the online business. Half of all sales are within the U.K and outside of that Matches top three international markets are the United States, Australia and Japan. With this in mind the team need to react and adapt to the changing market shares and to also offer product relevant for the time of the year in each country. The company will be investing further into the site by offering a digitalised magazine and into more customer profiling and personalisation of the on-line service.

Image from the Jonathon Saunders capsule collection.

The evening gave an interesting insight into one of the country’s retail success’. Thanks to the team at Industry London for organising a fab talk!

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