16th Feb 2013
I am super duper excited to introduce Avari Couture- my FAV new place to buy costume jewellery. I stumbled across this pretty boutique last year when I was searching for last minute sets to match outfits for my cousins wedding. I’ve never been a fan of the typical sets you find in Wembley/Southall and as owners Dee & Jay realised- there’s many women like me that are looking for something fresh and beyond the norm. I looovvvveee the statement Swarovski pieces and the stunning Rajasthani inspired sets. Enjoy the pics and the interview with Jay.
Owner Jay with a Bridal set. (This image is courtesy of BritAsia)
Image courtesy of Avari Couture
Image courtesy of Avari Couture
Describe Avari Couture in one sentence?
Fusion, exclusive and unique jewellery offering pieces of distinction
Selection of shoes that are found in sister store Kalpana London. Image courtesy of Avari Couture
L-R Egyptian necklace £210, earrings £40, bracelet £135. Pearl & Kundan set £155
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What’s the story behind the label?
It all started when we couldn’t find exclusive fusion/bridal shoes & handbags. Dee got inspired to open a retail outlet offering this (formerly known as Kalpana London on Ealing Road), he quickly found a niche market specialising in bridal and a Swarovksi crystal range. We figured if we couldn’t find it ourselves, there must be other people wanting and looking for this same thing. Now with over 10 years experience with Swarovski crystal, catwalk inspired designs and creations, and a multi-national audience, it was time to re-brand and Avari was born.
Avari came about once we realised that the exact same fusion look was required in jewellery. Using our knowledge of fusion designs and Swarovski crystal we created a jewellery collection which can appeal to all types of people for any occasion. Avari now encompasses and offers an end to end accessory collection, which can finish off any outfit!
Long necklace £210 purse £125
Bridal set £275
Gorgeous earrings
Where do you source the jewellery and do you design any of the styles in house?
We design many collections in house and source from around the world to bring unique pieces to match for any occasion, specialising in bridal jewellery. Inspired by eastern and western catwalk looks we aim to bring a true fusion collection for our customers. Also offering Swarovski crystal jewellery, which is hand made in England also means we can develop designs with our customers to provide customised pieces.
Bangles
Jay posing for me! L-R Blue Polki £20 Kundan £35, Pear £45 Oval £50 (I want the Oval!!!)
The boutique has only been open a few months, what sort of response are you getting and which are the most popular styles?
We have had a phenomenal and extremely positive response from the public. We have had a lot of comments like:
“Breath of fresh air and just what was needed in the area”
“Pleasantly surprised with quality fusion designs and price points offered”
“Good to see another jewellery store offering customised Swarovski pieces which are hand-made in England”
The most popular styles currently are bridal Mughul/ Rajasthani style jewellery, the American diamond collection and the statement Swarovski pieces.
Small Vogue £295
Large Vogue £2000 (this piece was featured in Vogue Germany)
Will you be launching an e-store?
Yes we hope to in the very near future. This will definitely help to expand and grow our business in the right way and reach out to a wider audience. It will also enable us to keep our customers updated with new collections and special offers.
Images mine unless otherwise stated
Avari Couture, 149 Ealing Rd, Wembley, Middx, HA0 4BY. Tel: 0203 632 4303 Email: info@avaricouture.com
Website: www.avaricouture.com
the asian fashion journal 
Jewellery is fantastic !!!