Tag Archives: indian bridal

Shaana Levy & Uraaz Bahl’s wedding

3rd June 2013

I think I’m still feeling soppy after my engagement party as I don’t usually post wedding pics! but when I saw these pics from Shaana Levy’s wedding to Uraaz Bahl I had to share them. Shaana looks so natural and elegant in her Sabyasachi lengha and statement jewels. It’s a really toned down look for an Indian bride and that’s the reason I love it.

shaana levy bahl wedding

shanna levy bahl wedding 2

shanna levy bahl wedding 3

shaana levy bahl wedding 3

Aashni & Co in London have this lengha in stock as well as a rose and mint version both are beautiful and the intricate thread & pearl work is spectacular.

Update 27th August

The dream team at The Wedding Filmer just uploaded Shaana Levy & Uraaz Bahl’s dreamy wedding highlights titled ‘Happily Ever After’ Enjoy!

Images: Sabyasachi Facebook

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Payal Singhal Lakme Fashion Week S/s 13

27th March 2013

Ok I haven’t even finished with posting my favourite collections from WIFW and here I am adding a Lakme Fashion Week post…oh well! what can I say I just had to share these gorgeous look book pics. Payal’s S/s 13 collection like many of the collections that have been shown in the last two weeks have been devoid of heavy embellishment and its pretty jacquards in cottons, silks and gttes that are adding richness and opulence to the collection. The silhouettes have also been simplified and there’s a relaxed flow to the garments that translate into a understated luxe vibe.

payal ss13 2This S/s 13 Taj collection has been inspired by Ancient Islamic architecture and the traditional patterns of floral, jaali and filgree work is seen in the fabrics and minimal embellishment.

payal ss13 3Love the refined colour palette of ochre, navy, ivory, earthy reds and matt golds/silver

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payal ss13

It’s a beautiful collection with a quiet elegance which seems like the new mood in Indian fashion right now.

Images: Miss Malini

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Avari Couture

16th Feb 2013

I am super duper excited to introduce Avari Couture- my FAV new place to buy costume jewellery. I stumbled across this pretty boutique last year when I was searching for last minute sets to match outfits for my cousins wedding. I’ve never been a fan of the typical sets you find in Wembley/Southall and as owners Dee & Jay realised- there’s many women like me that are looking for something fresh and beyond the norm. I looovvvveee the statement Swarovski pieces and the stunning Rajasthani inspired sets. Enjoy the pics and the interview with Jay.

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Owner Jay with a Bridal set. (This image is courtesy of BritAsia)

avari couture 1 Image courtesy of Avari Couture

avari couture 2 Image courtesy of Avari Couture

Describe Avari Couture in one sentence?

Fusion, exclusive and unique jewellery offering pieces of distinction

avari couture 3 Selection of shoes that are found in sister store Kalpana London. Image courtesy of Avari Couture

avari couture 4 L-R Egyptian necklace £210, earrings £40, bracelet £135. Pearl & Kundan set £155

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What’s the story behind the label?

It all started when we couldn’t find exclusive fusion/bridal shoes & handbags. Dee got inspired to open a retail outlet offering this (formerly known as Kalpana London on Ealing Road), he quickly found a niche market specialising in bridal and a Swarovksi crystal range. We figured if we couldn’t find it ourselves, there must be other people wanting and looking for this same thing. Now with over 10 years experience with Swarovski crystal, catwalk inspired designs and creations, and a multi-national audience, it was time to re-brand and Avari was born.

Avari came about once we realised that the exact same fusion look was required in jewellery. Using our knowledge of fusion designs and Swarovski crystal we created a jewellery collection which can appeal to all types of people for any occasion. Avari now encompasses and offers an end to end accessory collection, which can finish off any outfit!

avari couture 5 Long necklace £210 purse £125
avari couture 6 Bridal set £275
avari couture 7 Gorgeous earrings

Where do you source the jewellery and do you design any of the styles in house?

We design many collections in house and source from around the world to bring unique pieces to match for any occasion, specialising in bridal jewellery. Inspired by eastern and western catwalk looks we aim to bring a true fusion collection for our customers. Also offering Swarovski crystal jewellery, which is hand made in England also means we can develop designs with our customers to provide customised pieces.
avari couture 8 Bangles
avari couture 9 Jay posing for me! L-R Blue Polki £20 Kundan £35, Pear £45 Oval £50 (I want the Oval!!!)

The boutique has only been open a few months, what sort of response are you getting and which are the most popular styles?

We have had a phenomenal and extremely positive response from the public. We have had a lot of comments like:
“Breath of fresh air and just what was needed in the area”
“Pleasantly surprised with quality fusion designs and price points offered”
“Good to see another jewellery store offering customised Swarovski pieces which are hand-made in England”
The most popular styles currently are bridal Mughul/ Rajasthani style jewellery, the American diamond collection and the statement Swarovski pieces.
avari couture 10 Small Vogue £295
avari couture 11 Large Vogue £2000 (this piece was featured in Vogue Germany)

Will you be launching an e-store?

Yes we hope to in the very near future. This will definitely help to expand and grow our business in the right way and reach out to a wider audience. It will also enable us to keep our customers updated with new collections and special offers.

Images mine unless otherwise stated

Avari Couture, 149 Ealing Rd, Wembley, Middx, HA0 4BY. Tel: 0203 632 4303 Email: info@avaricouture.com

Website: www.avaricouture.com

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Vogue India!

20th Dec 2012

A couple of months ago I received an email from the uber talented Sita from Vogue India.Com (the AMAZING revamped website is down to her!!!) She’d read and liked my post ‘Retarded Velvet: Diary of a collection S/s 12’ and invited me to pitch any ideas/stories for the website. Ok, so my first reaction was OMG my blog was just read by VOGUE INDIA!!!!! And then it turned to OMG what am I going to pitch???!!!! Well here’s how I got on- my first two articles went live this week!- a write up of the Valentino exhibition and an interview with Aashni & Co.

This interview is a re-blog of the post on Vogue India. Com

PANKAJ & NIDHI, AMIT AGGARWAL NOW IN LONDON

Aashni Shah’s eponymous new store introduces the new faces of Indian design to this global fashion capital

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London’s Notting Hill just got a big injection of desi love in the form of fashion boutique Aashni & Co. Owner Aashni Shah is doing her bit to revamp the concept of Indian fashion in the global fashion capital by filling her store with eclectic labels such as Bodice by Ruchika Sachdev, Surendri by Yogesh Chaudhary and Pankaj & Nidhi.

Along with these labels that are making their debut in the English capital, the boutique hasn’t missed out on the classics: lehengas, anarkalis and saris from Rohit Bal, Sabyasachi & Manish Malhotra. In conversation with The Asian Fashion Journal, Shah talks about her love for Indian fashion and why she’s convinced its time to go international has come.

vogue aashni 2Aashni Shah next to a mannequin dressed in Bodice by Ruchika Sachdev.

What’s the story behind Aashni & Co?

International designers have been travelling to India for inspiration for years, but Indian fashion has never been celebrated in the same way as collections from France, or Italy, or Japan. It’s time for Indian designers to take centre-stage, and have a platform in London to showcase their talent. Our boutique is a selection of the finest that India has to offer while making it more convenient for people here. We plan to start our online portal in two months.

vogue aashni 3Ethnic wear by Sabyasachi.

Who is the Aashni & Co customer and how are they responding to the labels stocked?

Our Indian customers are delighted that their favourite brands are now accessible in the UK. We’re visited by international tourists and British customers who’re astounded by the talent that’s remained hidden from their knowledge and wardrobes. And, since we’re enthusiastic about colour, something many British brands shy away from, vibrant pieces made from luxurious fabrics have struck a chord with all our customers.

vogue aashni 4A bright Nida Mahmood jacket.

vogue aashni 5This gorgeous embroidered Pankaj & Nidhi jacket is center-piece worthy.

vogue aashni 6An array of bright colours and patterns by Pankaj & Nidhi

There’re so many exciting Indian labels out there, how did you decide which designers to stock?

India is thriving with design talent and the variety of choice makes it almost impossible to choose from. But I was determined for the store to have a clear story that still managed to cater to a wide demographic. I wanted to create a balance between well- established Indian labels, experimental collections and new talent. My vision is to incorporate a selection that is accessible to both Asian and non-Asian clients. We currently stock Rohit Bal, Sabyasachi, Gaurav Gupta, Shivan & Narresh, Nida Mahmood, Pankaj and Nidhi, Gauri & Nainika, Bodice by Ruchika Sachdeva and Surendri by Yogesh Choudhary. This month, we’ve added Manish Malhotra, Varun Bahl and Amit Aggarwal.

vogue aashni 7Eina Ahluwalia jewellery ethnic jewellery.

vogue aashni 8Indian accessories in eye-catching reds, blues and golds.

vogue aashni 9Modern Indian fashion in all its graphic glory.

Images courtesy Aashni & Co & Nina Patel

Aashni & Co is located at 47 Ledbury Road, London W11 AA; www.aashniandco.com
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Anita Dongre: LFW Winter/Festive 2012

10th August 2012

I’m slowly making my way through the yumminess of LFW and am sharing my favourites from the week. Anita Dongre’s collection is up there in my top three (you can tell I love it as I couldn’t even limit the post to a few pics!) The collection had a Turkish/Middle Eastern feel with its rich colour palette of vibrant oranges, reds, pinks, golds and azure blue- the influence spilled over into the prints with gorgeous Moorish patterns that were beautifully mixed with contrasting prints. The other key trend to note is the use of Benares weaves especially stunning used simply in the maxi dresses. Anita’s an expert on putting a spin on the traditional in her own feminine way and I’ll be coo-ing over this collection for a long time- ! (and don’t get my started on the bridal leghna Preeti Desai wore – WOW! ) Enjoy the pics

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