Tag Archives: indian fashion blog

Blog Crush: Border & Fall

25th May 2013

After all the distractions of the last few weeks its been good to get back into blogging mode. It’s not just the writing that I’ve missed but the reading of my fave blogs too. One blog that has quickly become a must read is Border & Fall. The blog’s editor, Boutique branding expert- Malika V Kashyap splits the blog into four sections- People & Spaces, Wardrobes, News and Journal. The later is the most interesting section, it looks beyond the glossy facade of Indian fashion and gives opinons and insights into the inner workings of the industry by leading Indian creatives.

This month’s issue is titled Digital and includes web genius Sita Wadhwani, editor of Vogue.In-laying out her five learnings, an interview with Pernia Quereshi and her vision for growth at Pernia’s Pop Up Shop as well as designer Bindu Reddy discussing how she works with the digital medium to create her work.

border and fall 3Screen shot of interview of Pernia Qureshi and newly appointed creative director Edward Lalrempuia.

border and fall 4Screen shot of the wardrobe of the ohh soo chic Cecilia Morelli Parikh of Le Mill.

border and fall 2Screen shot of Sita Wadhwani’s article on the digital world

border and fall 1Screen shot of the wardrobe of Mrs. Shirin Kamaljit Singh.

Border & Fall is a voice that had been missing from the Indian blogosphere so get following!

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Images Border & Fall

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S/s 13 Trend : Monochrome trousers

21st March 2013

Last month the lovely Jahnabee Borah of Strut120 asked if I’d like to put together a Real Girl story. (click here to see how I got on) I’m pleased with how the story turned out and think the mix of personal styles is fab. There’s geek chic Devi-Asha, fashionista Meera, hippie at heart Momtaz Begum Hossain and a few more girls including me. I’ve mentioned several times that I’m not exactly a natural in front of the camera but with a LOT of direction from my sis I managed to get a good enough snap for the story as well as a few extra for this monochrome trouser blog post. Monochrome is a huge trend for S/s 13 and wearing a printed pair of trousers is a good way to work the look. You can go for a contrast side panel pair or a vertical stripe pair (which creep me out because they remind me of the film Beetlejuice) or you can go for a pair of monochrome check trousers like I have.

1 nina patel 1I love these trousers. They were a recent buy from Topshop and I’ve named them my clown pants.

2 clutch detail 1This clutch is from Zara, bright shades make me happy!

me

I’d describe my style as kinda lazy. I like easy simple pieces that make a statement but not too much of a statement (does that even make any sense?!) For example. I love the monochrome check trousers but would always opt to pair it with either a plain white tee or block colour jumper (say orange or cobalt blue) than say a fussy blouse or contrast print top.

watch 2My watch is from Marc Jacobs, the spike bracelet is from ASOS (I love ASOS’ costume jewelry )

3 necklace detail 1This chain and pom pom necklace is from Topshop too and for the eagle eyed my nail varnish is Vendetta by Chanel.

4 slippers detail 1These embellished slippers are from Office. I like my flats, I’m 5ft 9″ and can get away with wearing them.

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Friday Fives: Outhouse

28th Dec 2012

This week’s Friday Fives is five lush pics from Outhouse’s A/w 12 look book. I do remember thinking after the Lakme Fashion Week shows that there were some really strong accessories designers and that I should do a special Spotlight post- but looks like I forgot! DOH!

Outhouse was founded by sister’s Sasha and Kabbia Grewal last year. Their combined experience in the industry (Kabbia interned at Eddie Borgo and Sasha designed an export house that’s clients included Topshop) plus their clear and distinct design vision has resulted in a fab start for the young label -lots of press, celeb fans and importantly stockists!

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Images are from Bombay Electric (one of their stockists)

Unfortunately their website links to not alot. I understand it takes time to build a website but a note to all new designers- at least put up a holding page with some basic company, contact and stockist info! Don’t make it soooo hard for your customer to find you!!! Well I did find their facebook page – Outhouse Facebook which has some info!

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Vogue India!

20th Dec 2012

A couple of months ago I received an email from the uber talented Sita from Vogue India.Com (the AMAZING revamped website is down to her!!!) She’d read and liked my post ‘Retarded Velvet: Diary of a collection S/s 12’ and invited me to pitch any ideas/stories for the website. Ok, so my first reaction was OMG my blog was just read by VOGUE INDIA!!!!! And then it turned to OMG what am I going to pitch???!!!! Well here’s how I got on- my first two articles went live this week!- a write up of the Valentino exhibition and an interview with Aashni & Co.

This interview is a re-blog of the post on Vogue India. Com

PANKAJ & NIDHI, AMIT AGGARWAL NOW IN LONDON

Aashni Shah’s eponymous new store introduces the new faces of Indian design to this global fashion capital

vogue aashni 1

London’s Notting Hill just got a big injection of desi love in the form of fashion boutique Aashni & Co. Owner Aashni Shah is doing her bit to revamp the concept of Indian fashion in the global fashion capital by filling her store with eclectic labels such as Bodice by Ruchika Sachdev, Surendri by Yogesh Chaudhary and Pankaj & Nidhi.

Along with these labels that are making their debut in the English capital, the boutique hasn’t missed out on the classics: lehengas, anarkalis and saris from Rohit Bal, Sabyasachi & Manish Malhotra. In conversation with The Asian Fashion Journal, Shah talks about her love for Indian fashion and why she’s convinced its time to go international has come.

vogue aashni 2Aashni Shah next to a mannequin dressed in Bodice by Ruchika Sachdev.

What’s the story behind Aashni & Co?

International designers have been travelling to India for inspiration for years, but Indian fashion has never been celebrated in the same way as collections from France, or Italy, or Japan. It’s time for Indian designers to take centre-stage, and have a platform in London to showcase their talent. Our boutique is a selection of the finest that India has to offer while making it more convenient for people here. We plan to start our online portal in two months.

vogue aashni 3Ethnic wear by Sabyasachi.

Who is the Aashni & Co customer and how are they responding to the labels stocked?

Our Indian customers are delighted that their favourite brands are now accessible in the UK. We’re visited by international tourists and British customers who’re astounded by the talent that’s remained hidden from their knowledge and wardrobes. And, since we’re enthusiastic about colour, something many British brands shy away from, vibrant pieces made from luxurious fabrics have struck a chord with all our customers.

vogue aashni 4A bright Nida Mahmood jacket.

vogue aashni 5This gorgeous embroidered Pankaj & Nidhi jacket is center-piece worthy.

vogue aashni 6An array of bright colours and patterns by Pankaj & Nidhi

There’re so many exciting Indian labels out there, how did you decide which designers to stock?

India is thriving with design talent and the variety of choice makes it almost impossible to choose from. But I was determined for the store to have a clear story that still managed to cater to a wide demographic. I wanted to create a balance between well- established Indian labels, experimental collections and new talent. My vision is to incorporate a selection that is accessible to both Asian and non-Asian clients. We currently stock Rohit Bal, Sabyasachi, Gaurav Gupta, Shivan & Narresh, Nida Mahmood, Pankaj and Nidhi, Gauri & Nainika, Bodice by Ruchika Sachdeva and Surendri by Yogesh Choudhary. This month, we’ve added Manish Malhotra, Varun Bahl and Amit Aggarwal.

vogue aashni 7Eina Ahluwalia jewellery ethnic jewellery.

vogue aashni 8Indian accessories in eye-catching reds, blues and golds.

vogue aashni 9Modern Indian fashion in all its graphic glory.

Images courtesy Aashni & Co & Nina Patel

Aashni & Co is located at 47 Ledbury Road, London W11 AA; www.aashniandco.com
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Spotlight: Falguni & Shane Peacock

13/02/2012

I am a huge fan of Falguni and Shane Peacock’s work and their recent show at India Resort Fashion Week prompted me to take another look at their S/s 13 collection. (Although lets be honest-IRFW brings NOTHING new to the fashion calendar, there were plenty of collections that shouldn’t have made the cut and the established labels weren’t showing new collections but just added a few resort friendly pieces to collections they’ve already shown this year.) Ok enough of my ranting and back to Falguni & Shane! I LOVED their S/s 13 show where their high octane mix of distinctive prints, placement embellishment and clever cut outs rocked N.Y fashion week. My fav designs were the printed bodysuits with lace inserts, the stunning sheer gowns with ombre beading at the hem and the printed knee length dresses with Perspex cut outs.

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The creativity and imagination that these guys bring to the party are just insane and one thing is for sure their A-List following which includes Jessie J , Fergie & Cheryl Cole will be fighting over the styles come awards season.

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All above pics from S/s 13

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Above pics from IRFW where they added a few kaftan/swimwear pieces to their S/s 13 collection

My only criticism of the duo is their bridal collection which is in a word BLAH and a world away from the signature style on their mainline. Hmmm can you imagine the stunning studded blouses and galactic print saris that these guys could be bringing out? Many other designers are able to keep there style flowing through traditional and non traditional pieces- think Masaba Gupta’s camera prints on tailored jackets & kurtis and Shivan & Narresh distinctive cut outs and colour block on swimwear and saris. So Falguni & Shane if you ever read this please ditch the naff lace and roses and inject your rocking style to traditional wear!

falguni and shane 4

Images from Falguni & Shane Peacock, Purple Window, MTV.

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