Category Archives: Bridal

Indigo Ora by Ridhi Mehra & Atelier Mon

20th May 2014

To say I’m smitten with all things Ridhi Mehra is an understatement! I began following Ridhi’s work last year once I spotted Sonam in that dreamy floral Anarkali. And on my wedding shopping trip last Nov I did spot that beauty of an Anarkali at Aza but they didn’t have my size : ( but my mum (a.k.a one stylish Auntie gee) bought a gorgeous coral outfit by Ridhi to wear at my Mehndi night. And Yep I will get round to posting a pic eventually!

Ridhi’s latest collection Indigo Ora is a collaboration with Atelier Mon and I’m crushing on the GORG cream floral embroidered blue anarkali, the cream textured and print anarkali with dhoti pants and all the cute crop tops. I caught up with the lady to find out more about the collaboration……

ridhi mehra, india, fashion, shaadiRidhi with her sketchbook

ridhi mehra, india, fashion, shaadiI love behind the scenes pics like this craftsman at work.

How did the collaboration come about?

I chose to collaborate with Atelier Mon because of two primary reasons. One being that effortless clothing and effortless fashion jewellery is the need of the hour. The two of them come together like house on fire. The second reason is that the design aesthetics of Atelier Mon and my label definitely coincide somewhere. When I first saw their pieces I could see the thought that had gone into each design and the fact that it was pure understated elegance made me decide that collaboration with them would be ideal to create a collection that was effortless and timeless.

photo2One of Ridhi’s sketches.

photo3 Embellishment swatch

And How did you work together? Were you given a brief?

Working together was a complete pleasure. The jewellery was designed entirely by Atelier Mon. We decided over a few ideas in the preliminary meetings, as what to do. Our initial idea was something totally different, and then after a lot of brainstorming we came up with this lovely well coordinated blue collection. I started designing the garments, we sent the swatches, pictures, and eventually the garments to Atelier Mon for them to be able to design the jewellery pieces accordingly.

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up, Adore this shoot.

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up, My fave outfit from the collection and LOVEEE the ear cuff.

What was your inspiration?

What started off as a collection inspired by Middle Eastern- Blue pottery, went on become much more. The prints came from my travels and the motifs I saw on Middle eastern pottery and eventually it became all about creating a few pieces outside my comfort zone and doing something stand off for this collaboration. The final result were pieces that were a combination of prints and embroidery and a lot of western silhouettes. This is also the first time I have done some interesting sarees and anarkali gowns in breathable summer fabrics.

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up,

Indigo Ora, Ridhi Mehra, Atelier Mon, Pernias Pop Up,

Which is your fave piece in the collection?

Majestic in Blue is my favourite piece from the collection.

When are you coming to the U.K?

Hopefully soon!! I love UK, have been there for 3 years for my undergrad. But no plans as of now, hopefully some opportunity might come my way!!

Check out this fab behind the scenes video from the shoot.

Thanks Ridhi!

Image credit: Ridhi Mehra

The collection is available to buy on Pernia’s Pop Up Shop

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Cadenzza collaborates with Ash Kumar to celebrate upcoming Eid-Al-Fitr

9th May 2014

I popped into Cinnamon Soho yest for a pr event showcasing Cadenzza’s upcoming collaboration with Henna King- Ash Kumar. Cadenzza the sister brand of the mighty Swarovski was launched only last year and is a one stop shop for accessories with an edge. They stock over sixty designer brands including my label crushes- Deepa Gurani, Shourouk and Mawi. (hey what can I say- an Indian girl loves a bit of bling!) And next month the brand have called in Ash Kumar to add some sparkle to their gift boxes to celebrate Eid-Al-Fitr. All details are at the bottom of the post. : )

cadenzza, ash kumar, henna, jewellery, eid, cinammon soho

cadenzza, ash kumar, henna, jewellery, eid, cinammon soho An example of the gorg metallic mehndi Ash Kumar’s team can add to your gift box.

cadenzza, ash kumar, henna, jewellery, eid, cinammon sohoI love this design by Otazu-its such a classic and yep I really did crop out my head.

cadenzza, ash kumar, henna, jewellery, eid, cinammon soho And the same necklace above can be worn as a bracelet.

cadenzza, ash kumar, henna, jewellery, eid, cinammon soho There were treats from the High Chai menu @ Cinnamon Soho- Vivek Singh’s casual dining restaurant in Soho. Def an alternative to the traditional afternoon tea- £20 for tea for two or with a cheeky Bellini for £30.

cadenzza, ash kumar, henna, jewellery, eid, cinammon soho Cinnamon Soho’s high tea includes- selection of teas/masala chai, Bombay Potato Bonda & green chutney, Bangla scotch egg and spicy kasundi relish, Tandoori chicken and chutney sandwich , Bhangra lamb slider and the sweet offerings are Ginger and garam masala cake & Spiced scone served with apple and fennel chutney

cadenzza, ash kumar, henna, jewellery, eid, cinammon sohoHad to get a henna strip done although clumsy me managed to smudge it twenty mins later!

Ash Kumar’s team will be in the following stores at these times/dates and will be offering their pretty mehndi designs on all purchases over £150

24th-27th July

Covent Garden- Sat 3-5pm / Sun 3- 5pm

Westfield Stratford- Fri 5.30-7.30pm / Sat 3-5pm

Westfield London- Fri 5.30-7.30pm / Sat 3-5pm

@cadenzza

@worldofashkumar

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FAISANA-Fashion weekend 2nd-3rd May 2014

25th April 2014

Writing this ole blog means that now and then I get an invite or two to upcoming Asian events. Some invites I’m a nah, some a hmmm and once in a while I’m a hell ya! The Fasiana– Fashion weekend takes place over the bank holiday at the May Fair Hotel and def falls into the later category. Hosted by Radhika Hasan (RHL), Aamna & Aisha (A&A) and Cchavi Seth Management the two day event brings over leading Indian designers- Anita Dongre (how much did I crush over her Jaipur Bride photoshoot earlier this year?) Rina Dhaka & Bhairavi Jaikishan and Pakistani designers Umar Sayeed, Nida Azwer and Sania Maskatiya. All the designers will be coming over to personally represent their brands.

Anita Dongre Hapers Bazaar Bride India

Anita Dongre Hapers Bazaar Bride India

The Fasiana fashion weekend opens on 2nd May with the glamorous ‘Champagne, Canapes and Couture’ evening which features a champagne reception, walking exhibits, a fashion show, live music and a special performance by Kathak dancer Fasih ur Rahman of the Akademi institute. Tickets are available here and if you can’t make it down on Friday the event continues with a free open exhibition 12-7pm where designers will be retailing their latest ready to wear and couture pieces at their Indian and Pakistani prices.

Nida Azwer

Nida Azwer

Rina Dhaka Rina Dhaka

Website: http://www.faisanaweekend.com

Facebook: http://www.facebook.com/faisanafashionweekend

Twitter: @FaisanaWknd #FaisanaWknd

Faisana: Fashion Weekend

Friday 2nd May 2014: Champagne, Canapes and Couture evening. Invite/ ticket only, 7-9.30pm. For tickets, email: admin@faisanaweekend.com

Saturday 3rd May 2014: Grand Trunk Show. Admission: Free to attend, 12-7pm

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My Mumbai Wedding Shopping Guide

4th April 2014

In the words of slika slika Slim shaddy- Guess whose back! (I’m sure you’ve all been missing my random music links-lol!) It’s been a long few weeks since my last post-well Nov to be exact. I was too busy getting MARRIED!!!!- still can’t believe its all over now. I will be bringing you some details of my wedding in coming posts but got to kick things off with a post that’s been in my drafts folder for TOO long.

NRI: Mumbai Wedding Shopping Guide

I had found my dream of a wedding lengha at Aashni & Co (I will be posting a review of the store soon) early last year and kinda thought well if I can find a beauty of a Sabyasachi piece in London I’ll be able to get the rest of my outfits here….but the months rolled by- we regularly checked in with our favourite U.K Asian stores and we just couldn’t find what we were looking for. So off we went last Oct (we literally booked the tickets on a Weds and headed off on Thurs!)

We didn’t really have any prior experience of shopping in Mumbai but writing the blog has helped me discover all these exciting designers whose stores went on our list and we also asked everyone possible for tips so we went with a pretty good list which grew with recommendations from people there. I can’t say it’s a comprehensive list but it’s a good starting point for NRI Brides to be doing their wedding shopping.

I say NRI Brides because the majority of outfits we bought- we had adjusted or had the blouses made and brought them back with us as we weren’t keen on having everything made and sent over. Although, we did order some made to measure pieces from Manish Malhotra and Rohit Verma which I’ll post a review on in a separate post.

Aza

Aza, Mumbai, wedding, Shaadi, sari, lengha, Nikasha

Nikasha Ss14 at Aza

Pic Credit: Aza Facebook

Aza is a multi-designer brand store and the collections vary from stores so we visited both. We had more luck at the Altamount store- I found an Arpita Mehta lengha for my Mehndi night and a Varun Bahl gown for my reception and my Mum bought a gorgeous Ridhi Mehra outfit. I have to say though if you’re looking for styles that you want to buy there and then the size range is limited. I’d say the largest size is 12/14 although if you don’t mind ordering they will order a made to measure style for you. A big thanks to Harshika at the Altamount store she really looked after us and all the pieces were altered within four days.

Altamount Road 21, Altamount Road, Mumbai – 400026.Ph: +91 22 2353 0212 / +91 98674 51199 Email: altamount@azafashions.com

Shishir, 15-A, near Maneckji Cooper School, Juhu Tara Road, Mumbai – 400049 Ph: +91 22 2661 0091 / +91 98339 51198 Email: juhu@azafashions.com

Prices start at £250

Ogaan

India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14

Ogaan

Pic Credit: The Asian Fashion Journal

Ogaan is a multi-brand store and there’s a real mix of designers from pretty as a peach designer Anushree Reddy to more directional designers Pankaj & Nidhi and Anamika Khanna.

Ogaan Colaba, Vaswani House, First Floor. 7 Best Marg, Colaba, Mumbai – 400 039 Ph – 91-22-22833576

Prices start at £250

Fizaa

Ogaan,India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14, Fizaa, Zarine Khan Pic Credit: Fizaa Facebook

Fizaa is a multi designer store by Zarine Khan and is actually part of the couple’s compound. It’s a tiny (and I really do mean tiny) store but there are some real gems and my sister found a gorgeous piece by Alka Suman (here’s a link to a pic of the Anarkali my sis bought that Amrita Rao wore too)

Sanjay Plaza, Juhu. A.B Nair Rd.,

Prices start at £150

*FIZAA HAS CLOSED DOWN*

Fuel

Sabyasachi, Ogaan,India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14, Fizaa, Zarine Khan, Tip Top, Bangles, Costume Jewellery, Manish Malhotra, Diffusion, Fuel
Image credit:www.asklaila.com

Fuel is another multi brand designer store. There are three stores across Mumbai and the store in Opera House is the biggest- actually its huge and if you’re short of time this a def a must visit store. Fuel also carries a real mix of price points and styles as well as some really fab accessories. Labels stocked include Sabyasachi, Peppermint Diva, Rina Dhaka & Rohit & Rahul Ghandi.

Prices start at £150

Address: Kantilal Karia & Co.Chowpati View Building, Opp. Sukh Sagar,Opera House
Tel: (+91) 22 23693131

Address: Lakshmi Niwas,Plot no. 450/B, 14th Road, Off Linking Road, Khar West
Tel: (+91) 22 26497878

Address: SV Road, Vile Parle, Juhu, Mumbai – 400049

Ensemble

Ensemble is another multi designer store. Have to say this was the only store on the list that we experienced frosty service from the staff. I don’t know if it was a blip/bad day but we didn’t feel comfortable shopping and ended up buying Guarav Gupta pieces that we’d seen at Ensemble at alternative stores (because we didn’t even want to stay in the store long enough to try on the pieces!) I’ve still included the store on the list because they do carry a fab range of product and like I said it could have been a blip day.

Address: Great Western Building,130/132 Shahid Bhagat Singh Road,Opp. Lion Gate
Tel: (+91) 22 22843227

Address: White Hall, Ground Floor, West Wing,143, August Kranti Marg, Kemps Corner
Tel: (+91) 22 23672416

Address: Mi-Casa 28, St. Theresa Road, Off Turner Road, Opp. Tawa, Bandra West
Tel: (+91) 22 26420643

Jade by Monica & Karishma

Sabyasachi, Ogaan,India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14, Fizaa, Zarine Khan, Tip Top, Bangles, Costume Jewellery, Manish Malhotra, Diffusion, Fuel, Jade by Monica & KarishmaImage Credit: Jade by Monica & Karishma Facebook

After drooling over Jade by Monica & Karishma over the Indian blogosphere it was soooo exciting to check out their store. I personally found the Bridal lengha range just too heavy for me but loved the heavy blouses that you could buy either on their own or mix and match with a sari or skirt. Really pretty and timeless designs. And I’m in LOVE with their Bohemian Princess collection that they recently showcased at Fashion Week!

Boutique: JADE, 6A Sukhshanti, Pedder Road, Mumbai 400026. India. Tel: +91.22.23533635, Cell: +91.9833002000, email: jade@jadecouture.com, website: http://www.jadecouture.com

Sabyasachi

Sabyasachi, Ogaan,India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14, Fizaa, Zarine Khan, Tip Top, Bangles, Costume JewelleryImage Credit: http://www.madeinindiablog-blogspot-co-uk.jpg

Regular readers know how much I heart Sabyasachi’s work. I adore the way he celebrates and reinvents the beauty of Indian embroidery and embellishment. As I’d already bought my Sabya bridal lengha from Aashni & co we were looking for saris and unfortunately the week we’d visited the stock was really low- as in there were only three saris in stock! so unfortunately we left empty handed but the store itself (the bridal showroom is on the ground floor and the lighter pieces were upstairs in a neighboring building) is a beauty. Its like stepping back in time and a gorgeous backdrop to his designs.

Mumbai. Portfolio 52, 56, Dr. V.B. Gandhi Marg KalaGhoda. Mumbai- 400023. Ph: (022) 22623335. Mobile: 9322263359. Email:sabyasachi.mumbai@gmail.com.

Peacock Pret by Falguni and Shane Peacock

Ok so I’m not the biggest fan of the Peacock Pret by Falguni and Shande Peacock’s Indian wear (LOVE the western wear though) but I had to include their address on the list. It’s a store full of girlie colours, feathers and bling so if that’s your thing def take a look.

I can’t remember what the prices start at but remember the semi formal saris my sis was looking at were around £1500/£2000 mark

Shop No 7, Valencia Apartment, Juhu Tara Road, Juhu, Mumbai +91 22 6741 5593

Varun Bahl

Sabyasachi, Ogaan,India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14, Fizaa, Zarine Khan, Tip Top, Bangles, Costume Jewellery, Manish Malhotra, Diffusion, Fuel, Jade by Monica & Karishma, Varun Bahl, Karan JoharImage Credit: Varun Bahl Facebook

The Varun Bahl store is in the same building as Sabyasachi’s and he shares the store with Karan Johar (uuummm I didn’t even know Karan Johar designed Sherwanis?!) I adore Varun’s gowns (I wore one of his designs at my reception) and my sis picked up a gorgeous mint sari with applique work and sequin blouse from the store. I have to add that the service at the store could do with being improved. My sis blouse piece and petticoat needed to be ordered in from Delhi and they assured us that it would be in store ready for collection three days later (which was our last day in Mumbai). We rang in the morning and they told us the parcel would def be there for 11am. So we turned up and it wasn’t there and there didn’t seem to be any real action in locating the parcel until we said we’d call our credit card company and block the charge. Then they started ringing round for it- we went off to lunch and a few other stores and when we returned the parcel had come in. I know you could say it was only a few hours late but if all the stores we’d shopped at had done the same we prob wouldn’t have been able to get everything in eight days like we did.

Varun Bahl & Karan Johar, second floor, Dr VB Gandhi Marg, Kalaghoda, Fort, call 9833284159

Manish Malhotra

Sabyasachi, Ogaan,India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14, Fizaa, Zarine Khan, Tip Top, Bangles, Costume Jewellery, Manish Malhotra, Diffusion

Both the Manish Bridal store and the newer diffusion store opp were soooooooo busy with Brides to be and its pretty easy to see why- the stores are full of yumminess. He is a Bridal King for a reason! I bought a pretty Ivory lengha to wear for my Civil Ceremony (I didn’t want to wear an English style dress) and had to have the piece ordered- I was reluctant to place an order but being taller than the average the piece in the showroom couldn’t be adjusted to fit. I will post a review on the Store soon.

MANISH MALHOTRA BRIDAL STORE Showroom no. 3/4/5 Vishnudham CHS, Corner of 14th Road, Linking Road,
Khar West, Mumbai – 400052 T: +91 22 235302 / 2352353

MANISH MALHOTRA DIFFUSION STORE Shivraj Heights, Corner of 14th Road, Linking Road, Khar West,
Mumbai – 400052.

Prices (for diffusion line) start at £250

Rohit Verma

I know the Hare by Rohit Verma collection was really popular at Bibi London but since Rohit stopped supplying the store the only place to get the real deal is in India. His showroom is in a real mess. Gowns, lenghas, saris and anarkalis are squashed together on rails that make it hard to browse BUT the man himself and his lovely sis know the collection inside out and instinctively know which styles suit who. Once they knew what occasions we were shopping for they pulled out some beauties and we bought several pieces.

Rohhit Verma Haute Couture, 101/64D Keshav Kunj, opposite standard Chartered Bank, Linking Road, Santacruz(West), Mumbai, Maharashtra, India 400054

Vandana

Ok so I’ve been in plenty of fabric and embellishment stores & markets in Delhi for work but I’ve never been to a store like Vandana before. If you want to design your own sari or anarkali this is the place to go. They carry hundreds of beautiful fabrics including silks, bhandanis, brocades and you go from one section to another picking out fabrics- we started off with some sari blouse fabric we liked then moved over to the chiffon section to match a sari then went downstairs to match sari borders and latkans! We ended up buying all my peach bridesmaid saris from here. We only discovered the store on our penultimate day otherwise I know we would have have bought way more! And all the staff are fantastic so even if you don’t think you are much of a designer they will help you match fabrics together.

304, 305 Rajdoot Chsl, Linking Road Khar West, Opp Rajkumar Jewellers, Mumbai 400052

Tip Top

Ogaan,India, Mumbai, wedding, shaadi, sari, lengha, bride, bridal, s/s 14, Fizaa, Zarine Khan, Tip Top, Bangles, Costume Jewellery

We were recommended Tip Top by designer Rohit Verma for bangles (they do costume jewellery too but the sets weren’t that exciting) The bangles on the other hand were drool worthy- here’s the set I had bought to go with my white Manish Malhotra lengha…Prettyyyyy

Shop No 8. Satra Park, Shimpoli Road, Borivali T: 92 283 35151

136 V.P Road, Sikka Nagar, Prarthna Samaj, Mumbai, 400 004 India

All the shops are spread across Mumbai and I’d recommend asking your concierge (we stayed at the Grand Hyatt– will post a review soon) or driver to group stores together so you don’t waste time. And yep I know there’s plenty of amazing stores that haven’t made the list- like I said these are the stores we went to-I’m sure I’ll be adding to the list.

Happy Shopping

: )

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Vogue India: A Vogue Wedding Love Story

18th November 2013

I mentioned in my last post that I had just been to Mumbai to do my wedding shopping and I promise I will post my shopping guide this week!!! but for now I’ll start the week off with some swooooonnnnnalioussss bridal images from November’s Vogue India- It had to be you…

Jodhpur's Umaid Bhavan, Vogue India, Bride, Bridal, Wedding, Fashion, India, November, 2013, bride,

Jodhpur's Umaid Bhavan, Vogue India, Bride, Bridal, Wedding, Fashion, India, November, 2013, bride,

Jodhpur's Umaid Bhavan, Vogue India, Bride, Bridal, Wedding, Fashion, India, November, 2013, bride,

Jodhpur's Umaid Bhavan, Vogue India, Bride, Bridal, Wedding, Fashion, India, November, 2013, bride,

Jodhpur's Umaid Bhavan, Vogue India, Bride, Bridal, Wedding, Fashion, India, November, 2013, bride,

Jodhpur's Umaid Bhavan, Vogue India, Bride, Bridal, Wedding, Fashion, India, November, 2013, bride,

Jodhpur's Umaid Bhavan, Vogue India, Bride, Bridal, Wedding, Fashion, India, November, 2013, bride,

and as always the accompanying video is just as much a visual treat as the magazine pics

Images: Vogue India

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The Archaic Maharani: Kenton magazine

15th November 2013

Remember Mani Jassal? She’s the uber talented designer and stylist I featured on the blog a few months back here. Mani got in touch recently with these breathtaking pics shot by Denver Rodrigues and styled by the lady herself (and ft. a few of her designs too!) The shoot made it into Kenton magazine and here are the pics!

Indian fashion, Bridal, Denver Rodrigues, Kenton magazine, Mani, Jassal, Archaic Maharani,

Indian fashion, Bridal, Denver Rodrigues, Kenton magazine, Mani, Jassal, Archaic Maharani,

Indian fashion, Bridal, Denver Rodrigues, Kenton magazine, Mani, Jassal, Archaic Maharani,

Indian fashion, Bridal, Denver Rodrigues, Kenton magazine, Mani, Jassal, Archaic Maharani, My fav shot is the one above on the right- its such a strong visual

Indian fashion, Bridal, Denver Rodrigues, Kenton magazine, Mani, Jassal, Archaic Maharani,

Photographer // DENVER RODRIGUES
Stylist // MANI JASSAL
Editorial Designer // TERICA WALTON
Hair & Make up // JENNIFER GEMAKAS
Model // BEATRIX @ B&M Models

Where to buy:
Aldo
H&M
J. Crew
Mani Jassal
Renz Araja
Victoria’s Secret
Yusun Kang
Zara

MAKE UP CREDITS
Face: Atelier Ultra foundation in Wheat
Make Up For Ever Uplight. #22
Blush Nars in Laguna
Eyes: Urban Decay: Naked Palette
M.A.C Fluidline in Blacktrack
Make Up For Ever Metal Powder in Gold 1.
Lips:M.A.C lip pencil in Cherry
Lipstick in Make Up For Ever: rouge artist intense #48

Image Credit: Kenton Magazine

And yep I know I haven’t been blogging for a while- a short break kinda became longer than expected. I will resume regular posting from next week and have some coverage from some exciting events to share as well as some Mumbai shopping posts (yep, I ended up going over to do the rest of my wedding shopping!)

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Asian Bride Live

7th October 2013

Calling all Brides to be- ‘Asian Bride Live‘ the Wedding show by the team behind Asian Bride magazine takes place on Sunday. This year’s exhibition takes place at the Novotel London West Hotel. There will be over a hundred exhibitors, catwalk shows and for the first time- an Asian Woman Academy Make Up Theater where renowned Make-Up artist Nina Ubhi will be hosting live demos. I missed the Asiana wedding show earlier this year because I was abroad and I might miss this show for the same reason! : ( The variety of exhibitors and the catwalk line up looks fab and includes designer boutiques Aashni & Co (I bought my Sabyasachi Wedding lengha from there!)and Bibi London.

Novotel, hammersmith, Cardwala, Asian, Bride, Asian Woman, Indian, India, Fashion, Bride, Wedding, Asian Bride Live, Laguna, Thanks to the Asian Bride team for the invite and on that note how pretty is the invite by Cardwala!

Cardwala, Asian, Bride, Asian Woman, Indian, India, Fashion, Bride, Wedding, Asian Bride Live, Laguna, Manish Malhotra, Bibi London, Aashni & CoHere’s the latest Asian Bride cover. I LOVEEEEEE this cover ft a stunning couture design by Manish Malhotra (available from Aashni & Co)

Tickets for the show are available here

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Spotlight: Aruna Seth Interview

2nd October 2013

I missed this year’s Asian Achievers Awards but did take a look at the event’s Press Releases. It was fab to see that this year’s ceremony paid particular homage to female achievement and there was one nominee I was curious to find out more about- Aruna Seth. I’ve ft. her pretty pumps in an earlier blog post and was keen to interview the talented designer. And a few e-mails later here it is!
Thanks Aruna!

Aruna Seth, Farfalla, Butterfly, Shoes, Platform, Pumps, Slippers, Bridal, Bride, Wedding, ShoesPic of the glam designer.

Describe your brand in one sentence?

Luxury elegant and classic shoes!

What’s the story behind the label?

We started up the Aruna Seth brand 5 years ago. Aruna Seth was started as I wanted to create lovely shoes for the Red Carpets. I’ve always loved designer shoes, I owned a personal collection of 150 pairs before starting the Aruna Seth brand. I then studied footwear design at London College of Fashion, moved to Italy for a year to make the shoes in the same factory as Prada and the label Aruna Seth was born! I’ve achieved a great deal of what I wanted, I’ve seen the shoes on the Red Carpets of a great deal of celebrities!

Candy Rose, Leather, Aruna Seth, Bride, Bridal, Shoes, Pumps, Wedding How dreamy are these Candy Rose Leather Pumps with pastel gem detail?

Does your part Indian heritage influence your designs?

I love using colours and jewelled elements to Aruna Seth shoes! If you look at my red and emerald green designs etc they have certainly been influenced by India and the vivid colours from the region! India is a great place to visit to pick up new ideas and trims. Another great thing about India is the amount of events Indian ladies need to go to!

Describe your design process?

I oversee the whole process, from researching ideas, to drawing the ideas on paper! Aruna Seth is innovative and we are always on the look-out for new ideas for our shoe designs. For example our ‘Candy’ shoes have a new jewelled heel on that has been seen no-where else. I’ll travel to Italy to chat with the Artisans about how to create our designs and lasts! The shoes are made in small quantities by hand and I’ll fly over during manufacture to check the quality! It is an absolute joy seeing the shoes from drawing to end result as I’ll do most of the client appointments myself!

Aruna Seth, Snakeskin, AS350, Venus, Coral, Pair, Shoes, PlatformVenus Heels in Coral Suede and Roccia Python

What have been your personal highlights for the brand so far?

I adore Kate Hudson and she was spotted wearing my grey Farfalla shoes at a event at Annabels Night-club. We flew the Aruna Seth brand over to Los Angeles for an event pre-Golden Globes and Oscars! While we were out there I got invited to the Golden Globes myself, it was an amazing experience and one I’ll never forget! It was amazing to be able to wear Aruna Seth shoes myself on the Red Carpets with an amazing dress!

What are your future plans for the brand?

We concentrated on the US for many years but we’ve seen the huge potential for ladies who love our shoes in India and Asia so we will be concentrating our efforts there from now on. It’s great because the ladies love our peep-toe shoes and the crystal butterfly for events. And ladies in India have a lot of events to attend and dress for! Especially the weddings and the lead-up to this!!

Venus, Black, Pitone, Pair, Aruna Seth, Farfalla, Platform, Pump, Slipper, Heels, Wedding, Bride, BridalVenus Heels in Black Suede and Black Python.

What tips would you give to any budding shoe designers?

Persevere! Starting a fashion label takes a lot of energy and you need to carry on with it every-day! Pushing for buyers, consumers and journalists to hear about the brand!! You have to carry on and keep going with it!

And finally what shoes are you wearing today?

Ok, so these shoes are the 130mm Cerise heel in Black Satin xx

Aruna Seth, Geoff, Black, Cerise, 120mm, Pumps, Shoes, Platform, heels, Wedding, Bridal, Bride,

And to all my Mumbai readers here’s a date for your diaries. There will be an exclusive Aruna Seth trunk show at the Four Seasons on 3rd Oct 2013 from 7pm onwards. RSVP @ info@arunaseth.com

Four Seasons, Oct 2013, Mumbai, Aruna Seth, Platform, Heel, Pump, Slipper, Wedding, Bride, Bridal, India

Images: Aruna Seth

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Wedding Weds: Bridal inspiration at the Emmys

25th September 2013

It was full on glam earlier this week at the Emmy awards and there were plenty of gowns that had more than a hint of bridal about them. Many of the gowns were working this (and next seasons) hot trend- texture. And I’ve got to say some of the textured gowns were a little too twee for me that’s why my fave was the J Mendel gown Kate Mara wore. The placement geometric lace and thigh high split gave the gown a real edge.

Kate Mara, Emmys, 2013, J Mendel, White, Wedding, Dress, gown, Bride, Bridal

Marchesa, Kerry Washington, Emmys, 2013, Bride, Bridal, White, Wedding Dress, Kerry Washington in Marchesa

Claire Danes, Emmys 2013, Homeland, Armani Prive, Wedding, White, Bride, Bridal, Dress, GownClaire Danes in Armani Prive

Taylor, Schilling, Thakoon, Emmys, 2013, White, Bride, Bridal, Wedding, DressTaylor Schilling in Thakoon

Images 1, 2 & 3 Vogue India

Image 4 : I’m a little

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Label Lust: Ridhi Mehra

20th September 2013

Here’s my latest Label Lust ladies- Ridhi Mehra.

Ridhi’s capsule collections have been making quite the impact. Her floral anarkali was worn by Sonam Kapoor and she’s already got several major stockists including Ogaan, Aza and Pernia’s Pop Up. Not bad for a newbie hey? and a newbie whose work hasn’t even hit the catwalks yet! The reason I’m crushing on Ridhi’s work is the way she use details (think pink tucks, sheer panels, fabric/colour blocking and zips) and what’s become her signature-placement embroideries and embellishments. All these elements come together in her ohhh so yum designs and just look so fresh and so chic. In the lookbook below her S/s pretty florals and colour palette have been replaced with these rich autumnal Vampy colours. Now all I need is for her to get a London stockist!

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Azaloveeee the embroidered dupatta and the Vampy Make Up- to get a similar look read this post- A/w13 Beauty Trend: 1930’s Hollywood meets Vamp

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Ridhi Mehra, Look Book, India, Fashion, Jumpsuit, Anarkali, Sonam Kapoor, Pernia's Pop Up, A/w 13, Lakme Fashion Week, Ogaan, Aza

Images: Ridhi Mehra

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